





THE BIKE,
THE BEST IDEA EVER
BARCELONA
CITY COUNCIL
The Barcelona City council asked us for a campaign to incentivize bike usage. We came up with a simple idea: "The bike; the best idea ever".
This concept allowed us to explain in a simple way all the benefits of biking: "the best idea ever to reduce cholesterol", "the best idea ever to fight pollution", âthe best idea ever to have a great time going to schoolâ...
Agency: Smäll Bcn
Role: Creative Team
THE BEST IDEA EVER
This concept allowed us to explain in a simple way all the benefits of biking: "the best idea ever to reduce cholesterol", "the best idea ever to fight pollution", âthe best idea ever to have a great time going to schoolâ...
Agency: Smäll Bcn
Role: Creative Team