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CAMPAIGN 2019Parlem, “let’s speak” in Catalan, wanted to connect emotionally with the entire population of Catalonia, its main market.
So, we took an old Catalan poem that talks about choosing to speak in your mother tounge even if it is not a majoritary language—it is simply yours.
Agency: Make It Gas
Creative Direction: Anna Gasulla, Tomàs Oliva
Art Direction: Bàrbara Nicolau, Arnau Gràcia
Production: Vimema





